SEO is a term that businesses and professionals have probably been hearing a lot over the last few years. This is because it is a very effective method of marketing for small and medium sized businesses. SEO can be beneficial no matter what industry a business is in – for instance, when we reached out to an IT support provider London businesses have been turning to for years, they said that SEO is a big part of how they acquire customers.
What is SEO
While SEO is a common buzzword, it can also be somewhat difficult to understand fully. SEO, or Search Engine Optimization, is the practice of getting your brand’s website high in the rankings of search engines. This is done in a number of different ways, but it mainly revolves around designing your brand’s website and online content so that it appeals to the criteria that search engines use to rank and categorise content.
If a search engine assesses your website and judges that it is high quality, it will make sure that it is displayed high in the results of relevant search queries. A search query usually comprises of keywords, and so SEO usually involves make your website and content relevant to the keywords your target audience are using – this means that when they search for those keywords, they find your website.
Benefits of SEO for SMBs
Search engine optimization can be performed by any website for very little money, so it is a very worthwhile type of marketing strategy. The company we spoke with, who provide IT support services London businesses rely on, described some of the key benefits you can expect to get from it.
1. Helps with Web Design
One of the good things about SEO is that it helps a brand achieve a user-friendly website design. Search engines favour rank websites that are user friendly higher than websites that are not; and because search engines have various criteria for judging the usability of a website, it can be easy for a brand to find out what they need to do to make their website easy to use.
2. Boosts Brand Awareness
A good SEO strategy will get your brand in front of the right audiences, which will help with brand awareness – because people who are interested in the topics that your brand is relevant to will remember you brand. What is more, if your website is ranked highly in the search engine result pages, you’ll be seen as highly credible.
3. Cost Effective Marketing
Marketing can sometimes feel like an expensive part of the business. But with search engine optimization, it doesn’t have to be. The great thing about SEO is that can be done almost for no money at all – the bare minimum costs come from your web hosting, but most of the tools used in SEO can be found for free.
4. Get Higher-Quality Traffic
Site traffic refers to how many visitors you get on your website per day, week, and month. You might already get a fair enough of traffic on your site. However, when you perform effective search engine optimization, the traffic you get to your site is more likely to be people who are interested in your brand, product and/or services – this means that traffic is more likely to generate leads and sales.
5. Get Long-Term Benefits
There are other similar marketing strategies besides SEO. For example, online ads and paid campaigns. The trouble is that the longer you run these strategies, the more costly they become. Conversely, SEO has very few upfront costs and, unlike other marketing strategies, SEO actually becomes more beneficial over time. In general, SEO is a long-term strategy, so you may experience a tipping point where you see an uptick in traffic and leads.