Now bakeries are much more than just cakes and coffee as you can find many more items that you can’t resist but buy. When you open your bakery, you will witness a lot of competition in the market. Many bakeries are offering mouth-watering and picture-worthy food items.
For you to stand out in the competition, you have to give a reason to the customers to choose your bakery over others. Besides providing exceptional services and good quality food, you have to invest time and effort in marketing your bakery.
Here are some of the best marketing strategies to help you increase your visibility and get more clients.
Create an Optimized Website
If you don’t market your business then people will not know about your crispy baguettes and delicious matcha coffee. You can’t make enough profit if you rely only on foot traffic; you also need to build an online presence for your bakery.
For this, you have to create a sales-optimized website especially if you are in a more remote area. An ideal website will have intuitive navigation, relevant sectioning, contrasting menu buttons, and a one-page template. Create a blog on your website and write content using relevant keywords, it will help your website rank higher on search engines.
Allow Online Ordering System
Even though walking into a bakery and choosing a sweet from all the good-looking options is such a great experience, some people like to enjoy sweets or fresh bread from the comfort of their homes. You could grow your business if you implement an online ordering system.
You can do this by offering your menu on your website and starting to take orders. Whenever someone places an order, you will get a notification and you have to confirm it within a short time.
Create an Attractive Menu
Your bakery menu should be easy to customize as it can serve to be the main selling point. It allows you to add and remove items easily on the website and mark items out of stock when you run out of them.
You can also create different menus for every day of the week to spark curiosity and interest among your customers. Another way to attract more clients is to cater to different allergies and preferences of people. Mark the menu items as gluten-free, and dairy-free so clients can easily find products that they need.
For pricing the items, choose them according to the quality of ingredients and the market price. Check out prices of lemon or caramel cake and sweets from the internet for reference.
Promotions are a necessary part of a successful marketing strategy as it has many benefits. It includes attracting new clients, increasing your visibility, and increasing the number of return clients.
But for your promotions to be effective, make sure to display them at the top of your online menu and social media pages. This way, clients will be tempted to indulge in one of your sweet treats with a discount.
Create Video Content
As we all know that videos speak louder than words so give your clients exactly what they want. You can use your business social media accounts like YouTube, Facebook, and Instagram to post video content. You just need a mobile or camera to film HD videos.
For your bakery, you can make video content on the following topics:
- Show glimpses of baking processes from start to finish.
- Create aesthetically pleasing videos of your bakery items such as pouring honey on a tart.
- Have your staff members explain recipes in the videos.
Build Your Business on Social Media
Build a strong community on your social media pages. Show your followers that you value their efforts by constantly interacting with them. Post high-quality content that is relevant to your business.
Make sure to add a call to action at the end of each post to attract clients to your website. Try to reply to as many comments as possible and address the problems of your clients.
Search About Local SEO
You need to use local SEO strategies to promote your bakery and reach as many people as possible. For this, you have to do a series of things to let the search engines know that you run a genuine business that ranks higher on Google searches.
Here are some things you can do to improve visibility:
- Create your account on Google My Business and mention your location, working hours, link to the menu, photos of items, and bakery to encourage people to visit you.
- Consider link building and try to get as many links to your website from social media, news articles, and food blogs.
- Allow customers to review your bakery by making an account on restaurant review platforms.
If you know how to market, then opening a bakery can be an amazing and profitable business. Start with an optimized website to easily implement your bakery promotion ideas.