The event ticketing industry has been changing a lot recently, thanks to digitization. In a recent survey, about 60% of the respondents feel that digital invites are more appealing compared to conventional ones.
For the event ticketing industry, digitization is a godsend, considering all the associated benefits. And if you’ve been looking to take advantage of this new development, it’s important to understand the trends that are defining the ticketing industry.
In this article, you will learn more about these trends, so that you can incorporate them into your ticketing business. So let’s dive in.
1. Fans Expect a Personalized Experience With More Choices
Fans have the unique capability to determine the success or failure of an event. For this reason, it’s important to ensure that you meet their needs in the best possible way.
The number of consumers that are interested in personalized experiences and a wide variety of choices keeps growing by the day. For example, more event attendees want to have a VIP experience.
With an event ticketing company like Lyte, it’s easier to categorize ticketing for attendees, so you’ll have a package to suit every group.
2. Online Ticketing Is Providing Even More Data and Insights
Thanks to exceptional event ticketing software, you can now gain better insight into various aspects of your events.
From the metrics that you gather during ticket sales to the historical data from your past events, there is a lot of data that you can leverage to enhance your future events.
Take, for example, the ability to use data from your online ticketing process to gauge the performance of your marketing strategy. This is possible because it’s easier to link a ticket purchase to a certain referral source, such as online ads, emails, and others. With so much data and great insight, you should be able to improve your events to grow your business.
3. Mobile Technology Is Taking Over
With mobile technology, it’s now easier to purchase and manage tickets. And it does not end with purchasing the tickets. Thanks to advances in mobile technology for events, it’s now easier to use mobile devices to verify tickets at the gate.
Users can manage their tickets, and even make plans for future events based on the available data. As if that is not enough, mobile apps make it possible for attendees to make the most of an event. A good example is a mobile app that can offer event guides and even e-commerce opportunities to the attendees of an event.
4. Virtual Reality Has Become a Thing
There is virtually no limit to what you can achieve with Virtual Reality. For the ticketing industry, you can use Virtual Reality to give attendees a life-like tour of the venue before they even purchase a ticket.
What’s more, VR makes it possible to hold virtual events, and that means being able to accommodate attendees without facing geographical restrictions. With VR, it’s also easier to create educational material that you can share with attendees, such as how they will use their mobile tickets to gain access to the venue.
5. Qr Codes Are Not the Fad They Seemed to Be
QR codes have proved to be instrumental in the ticketing industry, thanks to their seamless operation and great effectiveness. With a quick QR scan, an attendee can purchase a ticket, so that they don’t have to endure a lengthy and quite complicated manual process.
What’s more, you can create a QR code containing the details of the events, and that makes it easier to share such content.
There You Have It,
Six interesting trends that are redefining the event ticketing industry. By understanding these trends and how they are affecting the ticketing industry, you can easily take advantage of existing solutions to create events that succeed.
At Lyte, we are dedicated to helping you refine your ticketing process so that the event that you plan can appeal to a wider audience. So if you want to enjoy a favorable result for your next event, be sure to consider our ticketing software.
You can also reach out to us to learn more about how we can help you streamline your ticketing process.